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Zero
AI-native GTM operating system that replaces the CRM and the tools bolted onto it
Last verified September 19, 2026 · Updated daily
What Zero is building
Zero is a GTM operating system that replaces the CRM and the 12-plus tools startups duct-tape around it. Four modules share one context: Prospect (find companies worth selling to using buying signals such as funding rounds, hiring patterns and job posts that mention specific technologies, then run email, LinkedIn and dialer sequences from inside the product), Close (a pipeline that keeps itself current from conversation history, stakeholders and next actions, with agents prepping meetings), Grow (product-usage data from Stripe and PostHog correlated with customer conversations to flag churn risk and expansion), and Scale (build your own agents for research, deal management and signal tracking). The thesis, in Santtu's words, is that agents break CRM lock-in: agents can read data, permissions and configuration and replicate it elsewhere, and configuration was always the hard part, not the data. That is why the product ships with AI-assisted migration, HubSpot live sync, a Slack interface for querying the CRM, an MCP server, and an API for custom dashboards; switching cost is the moat they are attacking. Under the hood it is Vue.js and TypeScript on a custom real-time sync engine and component library, Node on the backend, PostgreSQL, GCP Cloud Run. Real-time pipelines process email, meetings, Slack and product data; call transcripts create deals automatically. The engineering JD says there is no PM layer and that the team uses AI coding agents heavily.
Why this matters
The customer numbers are specific: Teamspective reports closing twice as much new business since switching, Watchdog cut its sales cycle from 60 days to 30 including enterprise deals, and Emfas says Zero saves the team a full workday a week. Primary's Cassie Young put the thesis plainly: the biggest opportunity in CRM is not a better system of record but software built around the customer. The space is crowded (Zero publishes comparison pages against HubSpot, Attio, Pipedrive, Lightfield, Monaco, Folk, Clarify and Ahoy), so the bet is structural rather than feature-level. If agents really do make CRM configuration portable, the incumbent's 25-year switching-cost moat erodes, and the winner is whoever unifies prospecting, pipeline and customer success in one context first. Two founders who scaled Smartly.io past $100M ARR, hundreds of AI-native startups already on the product, and a New York lease with an 18-month clock is a credible attempt.
Open roles at Zero
4 positions we're tracking. Roles are re-checked daily and removed when filled.
Software Engineer (Helsinki preferred or Remote EU; full-stack TypeScript, Vue/React, Node, PostgreSQL, 3+ years shipping at startups, daily use of AI coding agents)
First seen today
GTM Operator (Helsinki)
First seen today
Customer Success Specialist (Helsinki)
First seen today
Sales / GTM hires in New York (implied by the new NYC office; not yet posted)
First seen today
Know when Zero is hiring before anyone else
A role stays uncontested for about four days. Here's the window — and where we put you in it.
From $5.99/week, cancel any time.
Watching Zero
0 applicantsRole spotted & verified
1You get the alert
1You've applied
~8Hits the job boards
250+Hiring outlook
Three live roles on zero.inc/careers (Software Engineer, GTM Operator, Customer Success Specialist) and a stated plan to grow from 13 to about 20 people by year-end, with a new New York go-to-market office. The engineering JD is explicit: 'the team is tiny, the product has traction, and the decisions made in the next 12 months will define the company.'
Working at Zero
Zero is a AI company based in Helsinki, Finland. Working at a AI company at this stage means opportunity to shape your role based on the company stage.
Helsinki, Finland is where most Zero positions are located.
How to actually get hired at Zero
Why applying the normal way doesn't work
There's an ATS, but at Zero, referrals get priority. Your cold application competes with sourced candidates and internal recommendations.
Who to contact at Zero
What to show them
A working migration agent: point it at a HubSpot or Pipedrive sandbox, have it read pipelines, custom fields, permissions and automations, and reproduce them in a target schema, with a diff report of what it could not map. Full-stack TypeScript, Postgres, built with an AI coding agent, and a short note on what you'd change in the sync layer for real-time.
A cold email that works at Zero
What Zero screens for
Primary is a New York seed fund leading a Helsinki company and the announcement pairs it with a Manhattan GTM office: this round is about the US motion, and the Nordic angels (Supercell, Lovable, Silo AI, Langdock) are the operator network behind it. The engineering JD says the founders want people who build prototypes directly with customers, no PM layer, and who already ship with Claude Code or Cursor. Being early here means having real influence over architecture and product direction; the posting says so in those words.
Customize your CV for the Zero role. Matching the job description language helps clear ATS filters.
Don't make these mistakes
Do not pitch Tuomo that CRMs are broken. He co-founded Smartly.io and scaled it to $100M ARR, he built a CRM tool (Dealmachine) and a predictive optimiser (Metrify) years before Zero, and a customer recommendation on his profile calls him one of the most talented developers in Finland; he has more opinions about this market than you do. Generic 'AI-native' language reads as noise. Santtu ran Smartly's go-to-market across five markets and left when it was 900 people; do not pitch him outbound-volume or sequencing hacks, he has seen the spam side of that trade. Lead with a specific configuration-portability or signal-quality problem you solved.
Mistakes that kill Zero applications
A recycled CV gets rejected fast at Zero ( people). They notice.
Don't open with what you want. Open with what Zero is dealing with right now — The customer numbers are specific: Teamspective reports closing twice as much new business since switching, Watchdog cut its sales cycle from 60 days to 30 including enterprise deals, and Emfas says Zero saves the team a full workday a week, and what you'd do about it.
Most AI applications get ghosted. A day-five follow-up can double your response rate.
Applying to Zero? Get the contact, not the form.
The Zero interview process
4 stages · 14 days typical · take-home: yes · modelled from similar companies
We don't yet have verified candidate reports for Zero. What follows is the typical process for a -person AI company — treat it as a model, not confirmed detail.
Interview stages
Recruiter Screen
Phone or video · 30 min
Basic qualification and logistics
Recruiter or HR
Hiring Manager Interview
Video call · 45 min
Role fit and experience deep-dive
Hiring manager
Technical/Functional Round
Video call · 60 min
Skills assessment and problem-solving
Team members
Final Round
In-person or video · 60 min
Culture fit and cross-functional alignment
Senior leadership
Zero take-home assignment
Zero includes a take-home exercise in their interview process. For AI roles, this typically involves a practical problem that takes 2-4 hours. Focus on clean, working code over premature optimization. They're evaluating how you think and communicate, not just the solution.
Zero interview timeline
Timeline: ~ days. That's about average than the AI median (14 days at people).
Interviewed at Zero?
Tell us how it went — stages, questions, timeline. Takes 90 seconds and it's how this page stays accurate for the next person.
Submit your Zero interview experience →Zero jobs, frequently asked questions
How many jobs does Zero have open?
4 open roles at Zero, last checked September 2026.
Does Zero hire remotely?
Zero doesn't have remote openings at the moment. All roles are in Helsinki, Finland.
What roles is Zero hiring for?
Zero is hiring across Engineering, Other, Customer, Sales. The most recent opening is Software Engineer (Helsinki preferred or Remote EU; full-stack TypeScript, Vue/React, Node, PostgreSQL, 3+ years shipping at startups, daily use of AI coding agents).
How do I apply for a job at Zero?
Use the apply links above, or check our guide to getting hired at Zero.
Does Zero respond to cold emails?
Not enough data yet on Zero's cold email response rates.
Who is the hiring manager at Zero?
At this size, hiring is usually run by the hiring manager.
How competitive is it to get hired at Zero?
Expect 100-250 applicants in the first two weeks for AI roles at this size. Apply within 72 hours for best odds.
How many rounds is the Zero interview?
4 stages: Recruiter Screen, Hiring Manager Interview, Technical/Functional Round, Final Round.
Is the Zero interview hard?
Focus on technical depth and system design, not puzzles. Technical Interview is reportedly the most challenging round.
Does Zero give a take-home task?
Yes, Zero includes a take-home assignment.
How long does Zero take to get back to you?
Around 14 days across the full process.
What should I prepare for the Zero interview?
Focus on technical depth and system design. At people, they're testing whether you can operate without process, not whether you memorised algorithms.
Where is Zero based?
Zero is headquartered in Helsinki, Finland.
Get Zero roles before they're posted
A role stays uncontested for about four days. Here's the window — and where we put you in it.
From $5.99/week, cancel any time.
Watching Zero
0 applicantsRole spotted & verified
1You get the alert
1You've applied
~8Hits the job boards
250+Related
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