Performance Marketing Manager - App | Betty CA

About Us

Betty is an innovative entertainment company pioneering at the intersection of real money online casinos and casual mobile gaming.

Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry.

Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.

Our Values

• We are honest – we value honesty in all aspects.
• Bring the Olives – we offer premium customer experience.
• Think Big – we believe in always striving for more.

Key Responsibilities

• Collaborate with internal and external design teams to create engaging and high performing advertising creatives.
• Drive innovative performance marketing initiatives by generating new ideas and coordinating with stakeholders to ensure successful execution.
• Execute, optimize, analyze, and report on the performance of digital advertising campaigns across multiple platforms.
• Identify opportunities to improve player acquisition, campaign efficiency, conversion, and revenue growth.
• Develop and execute performance marketing strategies tailored to the iGaming market.
• Monitor campaign performance and use data and insights to continuously improve acquisition performance and return on investment.
• Develop expertise in the North American gambling market while collaborating with a diverse, cross functional team.

Requirements

• Must have hands on performance marketing experience within the iGaming or online gambling industry.
• Demonstrable experience managing and optimizing paid acquisition campaigns for an online casino, sportsbook, or other real money gaming product.
• Strong understanding of iGaming acquisition, player journeys, conversion funnels, and revenue focused performance metrics.
• Solid experience with AppsFlyer or another MMP, including campaign attribution and player reporting.
• Strong understanding of iOS tracking, including SKAN reporting and handling non consented users.
• Experience with GA4, including event setup, custom reports, and troubleshooting.
• Excellent communication skills with the ability to work cross functionally with various stakeholders.
• A proven track record of executing performance marketing strategies that drive player acquisition and revenue growth.
• Fluency in written and spoken English.
• The ability to adapt quickly and perform well in a fast paced environment.

Nice to Have

• Experience working within regulated North American iGaming markets.
• Familiarity with data visualization tools like Tableau or Power BI.

What We Offer

• Competitive salary
• Premium Health insurance
• Career and skills development opportunities
• Fun and collaborative team environment
• New modern office space

At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full time basis without the need for current or future visa sponsorship.

We are an equal opportunities employer and welcome applications from all suitably qualified individuals, regardless of age, disability, gender, gender identity or expression, marital or civil partnership status, pregnancy or maternity, race, religion or belief, or sexual orientation.