$21M+ · AI + Marketing Analytics

What they're building

When a consumer asks ChatGPT which project management tool to use, Notion appears and Asana does not. That answer is now more commercially important than a Google ranking. Peec AI is the analytics platform that tells marketing teams why that is happening and what to do about it. The platform has a proprietary data pipeline that queries major AI engines (ChatGPT, Perplexity, Gemini, Claude) at scale, maps which sources influence the AI's answers, tracks brand visibility and sentiment in real time, and surfaces specific actions that improve positioning. Marketers use it to see where their brand appears in AI-generated answers, understand which content or sources are cited, benchmark competitors, and run improvement experiments. It integrates with Looker Studio and has an API for custom workflows.

Why this matters

The shift from Google search to AI-mediated discovery is not theoretical. LLM-driven referral traffic is growing rapidly and Semrush forecasts it will overtake traditional Google search by end of 2027. The problem: SEO tools were built for a world where search worked by keyword ranking. They do not measure visibility in conversational AI responses, source citation weight, or sentiment tone in generated answers. Peec launched in February 2025 into that gap. Within six months they had €1M ARR. Within ten months they had $29M raised, 1,300+ clients, and were adding 300 clients monthly. The US is now their largest market by revenue (50%+). Meiners declined to disclose the Series A valuation but said it had tripled from seed and was above $100M. That trajectory is happening because GEO (Generative Engine Optimization) is a real and urgent category, and Peec is the first product with enough data infrastructure and product quality to own it.