HOD - FnB Content

Company Description

About Swiggy:

Founded in 2014, Swiggy is India’s leading tech-driven on-demand delivery platform with a vision to elevate the quality of life for the urban consumer by offering unparalleled convenience. The platform is engineered to connect millions of consumers with hundreds of thousands of restaurants and stores across 500+ cities. Our phenomenal growth has come on the back of great technology, incredible innovation and sound decision-making.

About Dineout Mag

We are an F&B media arm of Dineout where we create original content that highlights and recommends the best experiences in the city’s food and beverage landscape. From restaurant reviews and chef interviews to collaborations, events, and more.

Dineout Mag is where food lovers come to discover trusted restaurants, chefs, unique events and exciting culinary experiences in cities across the country. Our aim is simple: help people discover good food, centre the stories of the people behind the food, and create unique experiences to build food culture.

At its heart, Dineout Mag is rooted in Indian food culture yet speaks to a global audience. We take pride in being a source of discovery, backing places for not only their food, but also their backstories, the context and the community they are a part of.

To get a better grasp of the work we do, take a look at our city pages:

→ @mumbaifoodie

→ @letsfigrr

→ @dineout.pune

→ @dineout.bengaluru

→ @dineout.hyderabad

→ @dineout.goa

→ @dineout.delhi

→ @dineout.chennai

→ @dineout.kolkata

→ @dineout.jaipur

→ @dineout.ahmedabad

→ @dineout.mag

Job Description

What will you work on?

• Strategy & Execution: Lead the end-to-end development of a high-impact content strategy for all cities. You’ll ensure our brand DNA remains intact while the regional teams execute flawlessly on the ground. Maintain a strong command of each city’s food and beverage landscape, including new openings, emerging trends, and industry developments, and use that insight to shape the editorial calendar.
• Operational & Creative Standards: Work with the team and oversee day-to-day operations across multiple locations, ensuring high-quality, consistent delivery and maintaining creative standards across the pages. Content spans restaurant reviews, menu launches, chef features, and culinary events, with every output reflecting the brand’s identity.
• Performance & Optimization: Keep a pulse on the data. You’ll monitor content performance against KPIs, identifying what’s working and pivoting strategies to ensure we’re always winning in the feed.
• Business Acumen & Strategic Partnerships: Identify high-value opportunities to partner with the right F&B brands, restaurant groups, beverage companies, and hospitality businesses that align with our brand identity. Leveraging business savvy to drive growth while maintaining editorial integrity.
• Industry Relationships & Network: Build and maintain relationships across the F&B ecosystem, including restaurant groups, chefs, restaurateurs, bar owners, PR agencies, and key industry figures. Leverage this network to secure early access to openings, exclusive collaborations, and original stories.
• Audience & Community Building: Develop a deep understanding of the target audience and their dining behaviors. Drive community engagement through strategic digital content, localized events, and initiatives that position the brand as the leading voice of each city’s food scene.
• Team Leadership & Mentorship: Hire, lead, and inspire a powerhouse team of creatives across all cities. You are responsible for fostering a collaborative culture and looking over their growth within the organization.

Who are we looking for?

• F&B expertise: A genuine passion for the culinary landscape, with strong knowledge of cuisines, restaurant trends, beverage culture, and industry operations.
• A well-established network: Proven relationships across restaurateurs, chefs, F&B brands, hospitality groups, and PR teams, with the ability to cultivate and sustain them over time.
• Proven leadership: Experience leading teams and translating complex city dining experiences into compelling, original content that aligns with strong visual storytelling.
• Strategic thinking: In-depth knowledge of Instagram’s features, trends, and best practices, with a track record of using them to achieve revenue targets.
• Exceptional communication skills: Strong design sensibility and the ability to manage stakeholder relationships with chefs, owners, and PR teams with professionalism and credibility.

“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regards to race, color, religion, sex, disability status, or any other characteristic protected by the law"

Additional Information

Visit our tech blogs to learn more about some the challenges we deal with: https://medium.com/swiggy-bytes

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, disability status, or any other characteristic protected by the law.