Influencer & Creator Partnership Manager

Company Description

PhonePe is one of India's largest digital payments platforms, with over 70 crore registered users and a merchant acceptance network spanning over 5 crore merchants. Its portfolio extends beyond payments to financial products and new consumer tech businesses, all aligned to a single vision: giving every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.

Job Description

What You’ll Own

We are looking for an Influencer Marketing Manager to own and scale PhonePe’s influencer and creator ecosystem. You will manage the end-to-end Influencer Marketing Strategy across PhonePe categories and brands.

You will oversee the complete creator lifecycle – discovery, evaluation, shortlisting, campaign execution, performance tracking, optimization and campaign measurement.

You will be required to build a scalable creator partnership system that focuses on creator quality, speed, cost efficiency & performance.

You will need to stay ahead of social media and creator trends, new platform formats to continuously identify new opportunities.

What you'll gain

The opportunity to working at the intersection of creativity, culture and a rapidly changing digital media landscape.

Qualifications

What We’re Looking For

Degree in Marketing, Communications or any similar field

5+ years of prior experience in influencer marketing/content management role

Excellent understanding of Youtube, Instagram, Reddit, X, LinkedIn from a consumer perspective

Understanding of Indian internet culture, creators, platforms and how influence is changing

Keen interest in new-age media and genuine curiosity about how this space is evolving

High standards of execution, with a track record of delivering quality work on time

Excellent written and verbal communication skills

Strong stakeholder management and the ability to influence and build alignment across teams

Relationships with creator ecosystems and agencies is a plus