Manager - Residential Marketing

The Manager – Residential Marketing supports the planning and delivery of integrated marketing strategies, campaigns, and go-to-market activities for Qiddiya’s residential portfolio.

Reporting to the Senior Manager – Residential Marketing, the role translates approved strategies into effective campaign plans, launch toolkits, sales enablement materials, and customer-facing communications that support awareness, lead generation, customer engagement, and residential sales objectives.

The role manages day-to-day delivery across campaign planning, launch readiness, collateral and content production, digital assets, signage, agency coordination, approvals, and performance tracking, ensuring all activities are delivered accurately, on time, and in line with brand standards.

Working closely with Sales, Development, Customer Experience, Central Marketing, shared services, agencies, and external partners, the Manager ensures residential marketing activities are fully coordinated across the customer journey and effectively support commercial and project objectives.

Requirements

1. Residential Marketing Strategy: Support the development and execution of marketing strategies for assigned residential assets, ensuring alignment with project objectives, target customer segments, and commercial priorities.
2. Go-to-Market & Launch Planning: Develop and manage go-to-market plans for residential launches, maintaining launch roadmaps, key milestones, dependencies, and readiness requirements.
3. Campaign Management: Lead the end-to-end coordination and delivery of integrated residential marketing campaigns across digital, media, CRM, content, events, and other relevant channels.
4. Customer Proposition & Messaging: Work with Development, Sales, Research, and Marketing teams to translate residential product features, customer insights, and market positioning into compelling customer propositions and campaign messaging.
5. Marketing Collateral & Sales Enablement: Manage the development and production of brochures, factsheets, sales presentations, CGI, signage, digital assets, launch toolkits, and other materials required to support residential sales and marketing.
6. Sales & Marketing Alignment: Partner closely with Sales to ensure marketing activities effectively support lead generation, customer engagement, conversion, and residential sales objectives.
7. Asset & Content Management: Ensure all residential marketing materials contain accurate product information, approved messaging, correct specifications, and consistent brand representation across channels.
8. Campaign Performance & Optimization: Monitor campaign performance, lead generation, customer engagement, conversion, and other relevant KPIs, identifying opportunities to improve marketing effectiveness and ROI.
9. Stakeholder Management: Act as a key Marketing contact for assigned residential assets, coordinating closely with Development, Sales, Customer Experience, Central Marketing, Digital, Communications, agencies, and shared services.
10. Agency & Vendor Management: Manage agencies, production partners, and suppliers to ensure assets and campaigns are delivered to the required quality, budget, and timelines.
11. Governance & Approvals: Manage marketing review and approval cycles, maintain decision and feedback logs, and ensure activities comply with brand, governance, procurement, and organizational requirements.
12. Budget Management: Track marketing budgets, commitments, and expenditure for assigned residential assets, ensuring effective utilization of approved marketing investment.
13. Launch Readiness: Ensure all customer-facing and internal marketing requirements are complete ahead of residential launches, proactively identifying and escalating risks that may affect readiness.
14. Progress Reporting: Provide regular updates to senior leadership on campaign progress, launch readiness, budgets, key dependencies, risks, and decisions required.
15. Quality Control: Maintain high standards across all residential marketing outputs, ensuring accuracy, brand compliance, consistency, and appropriate approvals before release.
16. Process Improvement: Identify opportunities to improve campaign workflows, approval processes, asset management, reporting, and ways of working across Residential Marketing.
17. Ownership & Delivery: Take end-to-end ownership of assigned residential marketing activities, ensuring commitments are delivered on time and issues are proactively resolved or escalated.

Qualifications and Experience

• Bachelor’s degree in Marketing, Business Administration, Communications, Real Estate or a related field.
• 5-7 years of relevant marketing experience, ideally within residential real estate, property development, destinations or mixed-use developments.
• Demonstrated experience in residential launches, go-to-market planning and integrated marketing campaigns.
• Strong understanding of customer segmentation, positioning and proposition development.
• Strong commercial awareness and understanding of how marketing supports residential sales.
• Excellent stakeholder, agency, and project management capabilities.
• Strong communication and presentation skills.