Marketing Specialist

About Ubiquity

We're on a mission to empower small businesses and their employees to build financial security and peace of mind. By combining innovative technology with affordable retirement solutions and best in class customer support, we're leveling the playing field for those who need it most. If you're passionate about building products that make a real difference for the SMB space, the backbone of America, we'd love to meet you.

About the Role

Are you a strategic digital marketer with a passion for driving brand awareness and generating leads? Do you thrive in a fast-paced environment where creativity and data-driven decision-making go hand in hand? If so, Ubiquity Retirement + Savings is looking for you to join our team as a Marketing Specialist!

Working closely with the Sr. Marketing Operations Manager, internal stakeholders, and agency partners, this role ensures digital strategies are executed effectively, marketing technologies function accurately, campaigns are properly measured, and agency partners deliver against business objectives.

The ideal candidate is both strategic and hands-on, with experience using data to improve marketing performance in a highly regulated environment.

Essential Duties & Key Responsibilities

• Build, and send email campaigns, including promotional, newsletter, and product announcement emails

• Manage automated lifecycle programs such as welcome series, abandoned cart, re-engagement, and post-purchase flows

• Run A/B and multivariate tests on subject lines, content, send times, and layouts, and apply the learnings

• Write or collaborate on compelling email copy and coordinate creative assets with designers

• Track, analyze, and report on KPIs including open rate, click-through rate, conversion rate, revenue per email, and unsubscribe rate

• Support social media campaigns, grow community engagement, and monitor trends

• Support paid advertising campaigns (e.g., Google Ads, LinkedIn, Meta)

• Support events, webinars, and product launches

• Coordinate website, landing page, blog, and digital content updates while performing quality assurance to ensure compliance with brand standards, ADA/EHO requirements, SEO best practices, and user experience expectations.

• Optimize page titles, meta descriptions, headings, internal linking, and schema markup

• Monitor campaign performance, conversion metrics, and website analytics

• Provide recommendations to improve lead quality, conversion rates, ROI

Required

• Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience)

• 2–4 years of experience in a marketing role

• Strong written and verbal communication skills

• Hands-on experience with email platforms, social media tools, and a CMS

• Familiarity with analytics tools such as Google Analytics

• Ability to manage multiple projects and deadlines in a fast-paced environment

Preferred

• Experience with a CRM or marketing automation platform (e.g., HubSpot, Salesforce, Mailchimp)

• Working knowledge of SEO and SEM best practices

• Basic knowledge of HTML, CSS, and JavaScript

• Google Analytics or other relevant certifications

• Experience in Finance industry

What we offer

• Comprehensive Benefits

• Medical, dental, and vision insurance to ensure you're protected and staying happier and healthier.

• Inclusive & Diverse Workplace

Compensation: This position offers an annual base salary range of $60,000 – $70,000, plus a target annual performance bonus of 5%.