Performance Marketing & Growth Manager

Location: Bangalore

Experience: 3-5+ years

Reporting to: Country Lead

Hello. We’re Blood.

Our purpose is to revolutionize periods.

Who are we?

Blood is a challenger brand in the period care space. We exist to challenge taboos, push boundaries, and help people with periods to bleed unapologetically. Our focus on deeply understanding our users drives our innovation in creating products that are both high performing, and better for their bodies and skin.

Blood is the creator of the world’s first Sanitary Pad made from Corn, and is the parent brand of MenstruHeat (menstrual cramp relief).

We’re scaling fast across Asia, with our core markets in Singapore, Malaysia, Indonesia, Thailand, and our newest market, India. Selling online and across more than 7,000 retail stores - making more than 12 million periods better so far.

Today was good. Tomorrow will bleed better.

Why India, why now

India is the biggest period care opportunity on earth and one of the least served. Most of the market still runs on skin-irritating products designed decades ago. Quick commerce (Blinkit, Zepto, Instamart) has torn down the distribution wall that used to keep challenger brands out for years. We can now reach millions in months, instead of decades.

We've proven product-market fit across markets in Southeast Asia, and India is where we prove it at an even larger scale. You'd join at the first inning, and help write our India story together.

Who we’re looking for:

• If hearing RoAS, CVR and CTR gets you excited
• You’re hungry for growth and believe in always iterating to produce better work
• You love analyzing numbers and taking action from your insights
• As a Performance Marketing & Growth Manager at Blood, you will be responsible for planning, strategizing, and execution of paid growth campaigns to drive ad performance across Blinkit, Zepto, Instamart, and Amazon, alongside other channels and media networks.
  You'll own the connective tissue between "the product is listed" and "the product is found, chosen, and bought," running ad funnels, protecting profitability, and coordinating tightly with sales on CRO and operations on inventory.
  You must have hands-on ad buying experience with Quick Commerce. A good eye for effective advertising headlines, promo mechanics and creatives will help immensely. At the same time, you are expected to move fast and be comfortable operating at an analytical, yet tactical, level and be deeply grounded in consumer insights.

Responsibilities

• 30% - Ads & Performance Marketing - Plan, launch, and optimize paid campaigns (sponsored search, banners, keyword bidding) across quick commerce platforms; optimize for RoAS, ACoS, CTR, CVR, and sales velocity; drive top-of-search visibility and category rank
• 25% - Marketplace Strategy - Plan visibility boosts for mega sale events, coordinate new launches with ad acceleration; manage budgets for incremental growth via structured ad funnels in order to achieve sales target & market share.
• 20% - Budget allocation and media planning - Allocate monthly performance budgets across channels and marketplaces; Track daily spends and performance to ensure profitability and goal alignment
• 10% - Cross-Functional Collaboration - Work with the creative team on ad assets; coordinate with the marketplace team on promotions,A/B testing inputs and working on SOV growth.
• 10% - Data & Analytics - Analyze platform dashboards and SKU-level performance; build weekly RoAS and profitability reports; identify hero SKUs and track competitor pricing and promotions
• 5% - SKU & Category Optimization - Improve listing visibility through keyword and search-term strategy; optimize titles, keywords, and creatives; manage pricing against contribution margins

Ideal candidate:

• 3-5+ years running growth marketing / performance marketing for a D2C or e-commerce brand, ideally with quick commerce experience in India
• Hands-on with Blinkit, Zepto, Instamart, and Amazon ad platforms - sponsored search, keyword bidding, category ads
• Track record scaling paid revenue profitably (RoAS/ACoS-driven, not just spend-driven) for a consumer brand
• Startup mindset - comfortable with ambiguity, builds systems from scratch rather than inheriting one
• Data-driven with strong Excel/Sheets skills and comfort across platform ad dashboards
• Good to have : P&L understanding capability