Sales Director, Southeast Asia

Position Overview

We are seeking an energetic, results-driven, and strategic Sales Director – Southeast Asia to lead our regional commercial expansion. Based in Singapore, you will be responsible for defining the go-to-market strategy, building and scaling a high-performing local sales organization, driving revenue growth across key accounts, and ensuring operational excellence.

The ideal candidate possesses deep domain expertise in Industrial Automation, exceptional leadership skills, and a passionate, self-driven entrepreneurial mindset.

Key Responsibilities

• Sales Strategy & Business Growth

1. Define and execute the comprehensive sales strategy, annual revenue targets, and budget planning for the Southeast Asia region.
2. Analyze regional market trends, customer needs, and competitive landscapes to formulate differentiated market positioning and growth strategies.
3. Cascade performance metrics across regional sales teams, continuously monitoring pipeline health, conversion rates, and revenue attainment.

• Key Account & Strategic Project Management

1. Cultivate and maintain C-level relationships with core strategic clients and partners across Southeast Asia to maximize long-term business value.
2. Lead high-stakes commercial negotiations, overseeing major contracts, pricing strategies, credit terms, and legal/financial risk management.
3. Collaborate closely with cross-functional teams (R&D, Pre-sales, Delivery) to align technical solutions with client requirements and ensure flawless execution and customer success.

• Team Leadership & Organizational Talent Development

1. Build, mentor, and scale a high-caliber localized sales team in Southeast Asia.
2. Establish tailored performance metrics, commission structures, and incentive programs that motivate and retain top sales talent.
3. Drive continuous team enablement through structured coaching, deal reviews, and skill-building programs to raise overall capability and stability.

• Operational Excellence & Commercial Compliance

1. Oversee the end-to-end commercial lifecycle—including order processing, delivery tracking, payment collection, and post-sales coordination—to mitigate delivery risks and overdue receivables.
2. Deliver regular data-driven business reviews and executive insights to support strategic decision-making.
3. Standardize sales operations, system usage (CRM), and governance processes to boost organizational efficiency.

Qualifications & Requirements

• Industry Experience: Minimum 8+ years of successful B2B sales experience with at least 5+ years in sales management roles. Deep domain experience in Industrial Automation is required.
• Leadership Track Record: Proven experience leading sales teams (10+ headcount) and a track record of closing multi-million-dollar deals and complex technical projects.
• Education: Bachelor’s degree or above, preferably in Engineering (Industrial Automation, Computer Vision, Mechatronics, Computer Science) or Business/Marketing.
• Technical & Commercial Acumen: Strong understanding of industrial technologies, solution architecture, and technical negotiation, paired with solid financial literacy (P&L management, gross margins, cash flow, and contract compliance).
• Language & Communication: Native or professional fluency in English as a primary working language for executive stakeholder and international client interactions.
• Key Traits: Exceptionally fast learner with strong market sensitivity, high agility, and a passionate, infectious, self-motivated leadership style.