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Confido

The AI back office for consumer brands

7 open rolesSeries B Β· $55M
size
28
backers
IPRTCLWAT+3
hq
New York
industry
B2B

Open roles at Confido

7 positions we're tracking, re-checked daily

  • Director of Revenue Growth Management

    new yorkSeniorfirst seen 3 months ago
    apply β†—
  • Senior / Staff Software Engineer

    new york, ny, usaSeniorfirst seen 4 days ago
    apply β†—
  • Applied AI/ML Engineer (Senior and mid-level)

    new york, ny, usaSeniorfirst seen 4 days ago
    apply β†—
  • Forward Deployed Engineer

    new york, ny, usaMid-levelfirst seen 4 days ago
    apply β†—
  • Head of Foodservice

    new york, ny, usaSeniorfirst seen 4 days ago
    apply β†—
  • Enterprise Account Executive

    new york, ny, usaMid-levelfirst seen 4 days ago
    apply β†—
  • Senior Product Designer

    new york, ny, usaSeniorfirst seen 4 days ago
    apply β†—
tracking Confidolast checked October 2, 2026

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  1. livewatching Confido0 applicants
  2. +2hrole spotted & verified1
  3. +4hyou get the alert1
  4. day 3you've applied~8
  5. day 7+hits the job boards250+
the product

What Confido is building

Confido is building the operating system for the money side of a consumer packaged goods brand. Think of what happens after a bar of soap ships to a retailer. The retailer pays short and cites promotions, fees and damages as deductions. Trade spend gets committed in one spreadsheet and settled in another. Sales forecasts live somewhere else again. Justin Hunter's diagnosis is that this work is 'still split across disconnected systems built to record problems rather than solve them,' and that most deduction and trade spend issues 'surface only at month-end close, after the window to act has passed.' The company started with the most painful piece, AI-driven cash application and deduction management that matches remittances to invoices, categorizes deductions and files disputes automatically. From there it has spread along the whole commercial cycle. The platform now covers trade promotions, sales forecasting, demand planning, supply planning (shipped this year) and sales analytics, so finance, sales and ops all work from one ledger of what was promised, shipped, deducted and recovered. The newest layer is agentic. Confido launched Fido, an AI agent that Justin says created more than 1,000 promotion lines in its first eight days. The customer list runs from challenger brands (Olipop, Dude Wipes, Dr. Squatch, Feastables, Simple Mills) up to Mars and Unilever.

the money

Why this matters

CPG is a margin business where money is lost through a thousand small retailer deductions nobody has time to fight. Confido says more than 250 brands now route over $30B in retail sales planning through the platform, and that it has grown 5x year over year since its Series A. That is the case for owning the full cycle rather than one department: once the promotion plan, the shipment and the deduction sit in one system, an agent can actually close the loop. Point tools that only see one step can't. Food service is the next frontier because it has even messier distributor economics than retail.

Investors: Insight Partners (Rebecca Liu-Doyle), Trenches Capital (Larry Fitzgerald Jr.), Watchfire, Barrel Ventures, Footwork, Y Combinator

right now

What Confido is hiring for

They are currently hiring for a Director of Revenue Growth Management.

the outlook

Hiring outlook

Hiring across product, engineering and GTM is a stated use of the round, and the Ashby board has 34 open roles, all in the NYC office.

Hiring intensity8/8

Working at Confido

Confido is a B2B, Finance and Accounting company based in New York, NY, USA. Working at a B2B, Finance and Accounting company at this stage means broad remit, direct access to founders, and equity that still means something if the company works out.

New York, NY, USA is where most Confido positions are located.

How to actually get hired at Confido

Why applying the normal way doesn't work

Confido is <50 people. No recruiter, no HR. Your application goes to a founder juggling everything. Cold outreach is how you actually get seen.

Who to contact at Confido

Who decides
a founder or department head
Best channel
LinkedIn or direct email
ATS
Ashby

Founding team

JH
Justin Hunter
Co-Founder & CEO

Justin played four years of varsity football at Harvard (2015-2019) and then worked as a senior corporate strategy associate at Capital One before co-founding Confido. He came to CPG through family: his mother managed Target stores and his father sold software to consumer brands. He took Confido through YC's S21 batch and now leads it from New York.

KH
Kara Holinski
Co-Founder & CTO

Kara studied at MIT (2015-2019), where she played varsity basketball and co-authored a 2019 Nature Metabolism paper on metabolic substrate cofeeding. She was an associate product manager at Schmidt Futures before co-founding Confido, where she leads engineering and has shipped modules like Supply Planning.

What to show them

Take a real retailer remittance format (Walmart, Kroger or UNFI deduction codes are publicly documented) and build a small pipeline that parses a remittance, matches lines to invoices, and classifies each deduction as valid trade, disputable or unknown. Report precision per category, not an overall accuracy number.

A cold email that works at Confido

Subject: Director of Revenue Growth Management, [your one-line proof]
Hi Kara, deduction classification looks like a text problem but I think it's really a matching problem against the promo plan. I built a small UNFI remittance parser to test that and the results surprised me. Happy to share the per-category misses.
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What Confido screens for

Insight led, and Y Combinator and Footwork are in for the third straight round. Trenches Capital, Larry Fitzgerald Jr.'s fund, joining reflects the founders' athlete background: Justin played four years of Harvard football and Kara played varsity basketball at MIT. With a reported 5x valuation jump since the Series A and 34 open reqs on a team of roughly 65, this is a company about to double headcount. The food-service push is brand new, which is why 'Head of Foodservice' is open. Anyone who knows distributor deductions has leverage right now.

Customize your CV for the Confido role. Matching the job description language helps clear ATS filters.

avoid

Don't make these mistakes

Don't pitch generic 'AI for finance.' Justin grew up in this industry. His mother managed Target stores and his father sold software to consumer brands, so he'll spot a candidate who has never looked at a retailer remittance. With Kara, skip the hand-waving about LLMs. She's an MIT engineer with a published Nature Metabolism paper who ships product modules herself, so she'll want specifics. Also don't ask about remote work: the careers page is explicit that ideas happen 'at the whiteboard, over lunch.'

Mistakes that kill Confido applications

  • A recycled CV gets rejected fast at Confido (<50 people). They notice.

  • Don't open with what you want. Open with what Confido is dealing with right now β€” CPG is a margin business where money is lost through a thousand small retailer deductions nobody has time to fight, and what you'd do about it.

  • Most B2B, Finance and Accounting applications get ghosted. A day-five follow-up can double your response rate.

tracking Confido

Applying to Confido? Get the contact, not the form.

notify me when Confido hires

The Confido interview process

3 stages7 days typicaltake-home: nomodelled from similar companies

We don't yet have verified candidate reports for Confido. What follows is the typical process for a <50-person B2B, Finance and Accounting company, so treat it as a model, not confirmed detail.

Interview stages

  1. 1

    Intro Call

    Video call Β· 30 min

    What it testsCulture fit and role expectations
    Usually run byFounder or hiring manager
  2. 2

    Technical Deep Dive

    Video call or in-person Β· 60 min

    What it testsPast projects and problem-solving approach
    Usually run byTechnical founder or lead
  3. 3

    Final Round

    In-person or video Β· 45 min

    What it testsTeam fit and offer discussion
    Usually run byFounding team

Confido interview timeline

Timeline: ~7 days. That's faster than the B2B, Finance and Accounting median (10 days at <50 people).

Interviewed at Confido?

Tell us how it went: stages, questions, timeline. Takes 90 seconds and it's how this page stays accurate for the next person.

Submit your Confido interview experience β†’

Confido jobs, frequently asked questions

How many jobs does Confido have open?

As of October 2, 2026, Confido has 7 open positions.

Does Confido hire remotely?

All current Confido roles are based in New York, NY, USA.

What roles is Confido hiring for?

Confido is hiring across Marketing, Engineering, Other, Sales, Design. The most recent opening is Director of Revenue Growth Management.

How do I apply for a job at Confido?

Use the apply links above, or check our guide to getting hired at Confido.

Does Confido respond to cold emails?

Response rate data for Confido not yet confirmed.

Who is the hiring manager at Confido?

At this size, hiring is usually run by a founder or department head.

What ATS does Confido use?

Confido uses Ashby.

How competitive is it to get hired at Confido?

<50-person B2B, Finance and Accounting companies see ~50-100 applicants per role in two weeks. The 72-hour window is your advantage.

How many rounds is the Confido interview?

3 stages: Intro Call, Technical Deep Dive, Final Round.

Is the Confido interview hard?

Expect relevant experience and culture fit, not algorithm trivia. Candidates report Final Round as the toughest stage.

Does Confido give a take-home task?

No, Confido does not include a take-home stage.

How long does Confido take to get back to you?

Around 7 days across the full process.

What should I prepare for the Confido interview?

Focus on relevant experience and culture fit. At <50 people, they're testing whether you can operate without process, not whether you memorised algorithms.

Where is Confido based?

Confido is headquartered in New York, NY, USA.

tracking Confidolast checked October 2, 2026

Get Confido roles before they're posted

A role stays uncontested for about four days. Here's the window, and where we put you in it.

notify me when Confido hires

From $5.99/week, cancel any time.

  1. livewatching Confido0 applicants
  2. +2hrole spotted & verified1
  3. +4hyou get the alert1
  4. day 3you've applied~8
  5. day 7+hits the job boards250+

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