Marketing Manager

Company Description

Join us at Accor, where life pulses with passion!

As a pioneer in the art of responsible hospitality, the Accor Group gathers more than 45 brands, 5,600 hotels, 10,000 restaurants, and lifestyle destinations in 110 countries. While each brand has its own personality, where you will be able to truly find yourself, they all share a common ambition: to keep innovating and challenging the status-quo.

By joining us, you will become a Heartist®, because hospitality is, first and foremost, a work of heart.

You will join a caring environment and a team where you can be all you are. You will be in a supportive place to grow, to fulfil yourself, to discover other professions and to pursue career opportunities, in your hotel or in other hospitality environments, in your country or anywhere in the world!

You will enjoy exclusive benefits, specific to the sector and beyond, as well as strong recognition for your daily commitment.

Everything you will do with us, regardless of your profession, will offer a deep sense of meaning, to create lasting, memorable and impactful experiences for your customers, for your colleagues and for the planet.

Hospitality is a work of heart,
Join us and become a Heartist®.

Job Description

Job Summary

The Marketing Manager is responsible for developing and executing marketing plans to enhance brand awareness, drive revenue, and position the hotel as a leading luxury destination in Agadir. This role blends creativity, analytics, and strong knowledge of the luxury hospitality market.

Key Responsibilities

1. Marketing Strategy & Planning

• Develop and implement annual marketing and communication plans aligned with Sofitel brand standards.
• Identify target markets (leisure, wellness, luxury travelers, MICE, etc.) and create tailored campaigns.
• Monitor market trends, competitor activity, and customer insights.

2. Brand Management

• Ensure all communications reflect Sofitel’s luxury positioning and French art de vivre identity.
• Maintain consistency across digital, print, and on-property branding.
• Collaborate with the regional and corporate marketing teams of Accor.

3. Digital Marketing

• Oversee website content, SEO/SEM, and online campaigns.
• Manage social media platforms (Instagram, Facebook, LinkedIn) with a strong visual storytelling approach.
• Optimize presence on OTA platforms and review sites (TripAdvisor, Booking, etc.).

4. Public Relations & Partnerships

• Build relationships with media, influencers, and tourism boards.
• Organize press trips, events, and brand activations.
• Develop partnerships with luxury brands and local businesses.

5. Revenue & Campaign Management

• Support sales team with promotional campaigns and offers.
• Track campaign ROI and adjust strategies accordingly.
• Work closely with Revenue Management to align pricing and promotions.

6. Event & Experience Marketing

• Promote spa, wellness, gastronomy, and events within the hotel.
• Create seasonal campaigns (summer, holidays, special events).
• Enhance guest experience through storytelling and curated offe

Qualifications

Education

• Bachelor’s degree in Marketing, Business, Hospitality, or related field.

Experience

• 2–4+ years in marketing, preferably in luxury hospitality or tourism.
• Experience with international brands or 5-star hotels is highly preferred.

Skills

• Strong digital marketing and content creation skills.
• Excellent communication and storytelling abilities.
• Analytical mindset (Google Analytics, campaign tracking, KPIs).
• Creativity with attention to luxury brand detail.
• Fluency in English and French (Arabic is a plus).

Key Competencies

• Strategic thinking
• Brand sensitivity (luxury positioning)
• Leadership and collaboration
• Customer-centric mindset
• Adaptability in a fast-paced hospitality environment

KPIs (Performance Indicators)

• Brand visibility and engagement metrics
• Website traffic and conversion rates
• Social media growth and engagement
• Campaign ROI
• Revenue contribution from marketing initiatives

Working Environment

• Dynamic, international luxury hotel environment
• Collaboration with global teams and high-end clientele
• Occasional travel and event-based work

Additional Information

Sofitel Agadir Royal Bay Resort