GTM Engineer Salary at Startups
What startups pay GTM engineers, from the pay their live postings state: base salary as the employer writes it, on roles still taking applications.
39 of 126 live roles state payChecked dailyUpdated
Median base pay
$160Ka year
The median of 32 live GTM engineer postings that state pay in US dollars, as of November 2026. Each posting counts at the middle of its range.
- Middle half of postings
- $138K–$171K
- One in ten pays over
- $194K
- A typical posted range
- $133K–$185K
- Under $120K: 2 postings
- $120K–$130K: 3 postings
- $130K–$140K: 4 postings
- $140K–$150K: 2 postings
- $150K–$160K: 4 postings
- $160K–$170K: 5 postings
- $170K–$180K: 7 postings
- $180K–$190K: 1 posting
- $190K–$200K: 1 posting
- $200K–$210K: 1 posting
- $210K and up: 2 postings
By city
Each in the currency its postings use. Pounds, euros and Canadian dollars aren't converted.
MedianMiddle half10th to 90th percentile
- Remote$163K$154K–$170K · 14 postings
- San Francisco$165K$154K–$194K · 10 postings
- New York$170K$159K–$178K · 11 postings
The best-paid open roles
Live now, by the middle of their posted range.
- GTM Engineer$180K–$295K a year
Vercel · San Francisco, CA
- Founding GTM Engineer$180K–$250K a year
Virio · San Francisco, CA
- GTM Engineer$150K–$250K a year
FlowGen Labs · San Francisco, CA
- GTM Engineer$169K–$222K a year
Adyen · New York, NY
- GTM Engineer$160K–$200K a year
Forgepoint · New York, NY
- Go-To-Market Engineer$150K–$200K a year
Traversal · New York, NY
- GTM Engineer$150K–$200K a year
Genspark · Remote (US)
- GTM Engineer$160K–$185K a year
ASG · Remote (US)
- GTM Engineer$150K–$190K a year
Zip · Remote (US)
- GTM Engineer$150K–$190K a year
Zip · Remote (US)
Find the ones that fit you
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Common questions
How much does a GTM engineer make at a startup?
As of November 2026, the median base pay startups advertise for GTM engineers is $160K a year, across 32 live postings that state it in US dollars. The middle half of those postings pay between $138K and $171K, and one in ten pays over $194K.
Where do GTM engineers earn the most?
New York, with a median of $170K a year across 11 postings, against $163K for remote roles.
Does a GTM engineer at a startup get equity?
Often, though few postings say how much: 52% of the 131 GTM engineer postings we've read mention equity. The figures on this page are base pay only.
Where do these figures come from?
From the postings themselves: the pay range each employer states, on roles still taking applications, which we check against the company's own careers page every day. Each posting counts once, at the middle of its range. Postings that don't state pay, and pay in other currencies, are left out of the main figures.